How to Change the Link Color in WordPress

Links play a vital role on modern websites, assisting navigation and driving conversions. If your theme’s default URLs don’t meet your expectations, you might consider altering the link color in WordPress. Fortunately, multiple options exist for achieving this, including editor tools, plugins, or custom code. Applying your preferred color allows you to make links stand out or seamlessly integrate with your design. This article explores methods to change the link color in WordPress, catering to various preferences, whether you use a page builder plugin or the WordPress Customizer.

Ways on How to Change the Link Color in WordPress

1. Add CSS Code

The most direct method to change the link color in WordPress is to add CSS code to your theme’s stylesheet. This method gives you complete control over the link color and allows you to customize the appearance of your links to match your branding or design preferences.

To add CSS code, follow these steps:

  1. Access your theme’s stylesheet: Log in to your WordPress dashboard and navigate to Appearance > Theme Editor.
  2. Locate the stylesheet: Select the stylesheet you want to modify. Typically, the stylesheet file is named style.css.
  3. Add the CSS code: Open the stylesheet file and locate the section where custom CSS code is added. Paste the following code into the stylesheet:


a {
color: #your-desired-color;

Use code with caution.

  1. Replace #your-desired-color with the HEX code or color name of the color you want to use. For example, if you want to use blue links, you would replace #your-desired-color with #007bff.
  2. Save the changes: Save the stylesheet file. The link color will be updated immediately throughout your website.

2. Check the WordPress Customizer

Many WordPress themes have built-in options for changing the link color through the WordPress Customizer. This method is convenient and doesn’t require any coding knowledge.

To check the WordPress Customizer, follow these steps:

  1. Access the Customizer: Log in to your WordPress dashboard and navigate to Appearance > Customize.
  2. Search for link color options: In the Customizer search bar, type “link color” or browse the available options related to colors, typography, or theme settings.
  3. Modify link colors: If you find any link color options, select the desired color for your links. The changes will be applied instantly.
  4. Save changes: If you made any adjustments, click the “Save & Publish” button to apply the changes to your website.

3. Use the Elementor Page Builder

If you use the Elementor page builder, you can easily change the link color for text widgets directly within the page builder interface.

To change link colors using Elementor, follow these steps:

  1. Edit a page: Open the page where you want to modify link colors.
  2. Select a text widget: Locate a text widget on the page.
  3. Access styling options: Click on the “Style” tab in the widget panel.
  4. Modify link color: In the “Typography” section, locate the “Link Color” option. Select the desired color for your links.
  5. Save changes: Update the page and the link colors will be applied to the text widget.

4. Use the Beaver Builder Plugin and Theme

Beaver Builder is another popular page builder plugin that we are using. It offers built-in options for changing the link color.

To change link colors using Beaver Builder, follow these steps:

  1. Install and activate Beaver Builder: Ensure you have installed and activated the Beaver Builder plugin and theme.
  2. Access Beaver Builder settings: Navigate to Appearance > Customize > Beaver Builder > Global Styles.
  3. Modify link color: In the “Links” section, select the desired color for your links.
  4. Save changes: Click the “Save” button to apply the changes to your website.

5. Change the Color of Individual Links in the WordPress Editor

You can edit individual links within the WordPress editor for occasional link color modifications.

To change the color of an individual link, follow these steps:

  1. Edit a post or page: Open the post or page where you want to modify the link color.
  2. Highlight the link: Select the link text you want to change the color for.
  3. Access color options: Click the “Color” button in the WordPress editor toolbar.
  4. Select the desired color: Choose the desired color for the link from the color picker.
  5. Update link color: The link color will be updated instantly.

What are SomeTips for Choosing Effective Link Colors?

Choosing the right link colors is essential for creating a visually appealing and user-friendly website. Effective link colors should be easy to see, contrast well with the surrounding text and background, and align with your website’s overall branding.

Some tips for choosing effective link colors:

Consider contrast: Link colors should contrast enough with the surrounding text and background to be easily visible. A good rule of thumb is to use a contrast ratio of at least 4.5:1. This means that the link color should be at least 4.5 times lighter or darker than the background color.

Use a consistent color scheme: Choose a limited number of link colors and use them consistently throughout your website. This will help create a cohesive visual experience and make it easier for users to find the information they seek.

Align with your branding: Your link colors should complement your website’s overall branding. If you have a brand style guide, it will usually specify the colors that you should use for links.

Use color psychology: Different colors can evoke different emotions. For example, blue is often associated with trust and security, while red is associated with excitement and urgency. You can use color psychology to choose link colors that resonate with your target audience.

Test your colors: Before you make any changes to your website’s link colors, testing them with a small group of users is important. This will help you to identify any potential problems with contrast or readability.

Here are some additional tips for choosing effective link colors:

Use a color picker tool: There are many color picker tools available online that can help you to choose colors that meet accessibility guidelines.

Get feedback from others: Ask a friend or colleague to give feedback on your link colors. They may be able to spot any potential problems that you missed.

Don’t be afraid to experiment: No hard and fast rules for choosing link colors exist. Don’t be afraid to experiment with different colors until you find a combination you love.

By following these tips, you can choose effective link colors that will improve the usability and aesthetics of your website.

Tired of having boring, generic link colors on your WordPress website?

Let our team of experts in Smart Web Ninja transform the look and feel of your website by customizing your link colors to match your brand and enhance user experience. Our service is quick, easy, and affordable, and we’ll have your website looking its best in no time.

Contact us today, and let us show you how easy it is to change your link colors in WordPress!


Changing link colors in WordPress is a straightforward process that can be accomplished using various methods. Whether you prefer the direct control of CSS code, the convenience of the WordPress Customizer, or the ease of page builders like Elementor or Beaver Builder, there’s an approach that suits your technical expertise and preferences. By implementing these methods, you can seamlessly integrate link colors into your WordPress website, enhancing its visual appeal and improving user navigation.


1. Why would I want to change the link color on my WordPress website?

Changing the link color allows you to customize your website’s appearance, making links more prominent or blending seamlessly with your design. It adds a personal touch to enhance user experience.

2. Can I change the link color without any coding knowledge?

Yes, you can. The article covers various methods, including using editor options and plugins, making it accessible for users without extensive coding experience.

3. Are there any plugins recommended for changing link colors in WordPress?

The article mentions different methods, including plugins. You can explore these options based on your preference and ease of use.

4. Will changing the link color affect my website’s performance?

Changing the link color is a visual customization and does not impact the website’s performance. It’s a simple design modification to enhance aesthetics.

5. Can I revert to the default link color after making changes?

Absolutely. The article provides reversible methods, ensuring you can easily revert to the default link color if needed.