People Buy Transformation

People Buy Transformation

People don’t buy products or services, or features or benefits. They buy transformation. They buy results.   So, in general, humans are pretty selfish, aren’t we? We just love to talk about ourselves, and this is what we often do in our businesses too. Our messaging in business is often centered around ourselves (around the…

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How to have a good first sales call

  When having an initial “sales” conversation with someone, you should throw your agenda out the window (which normally is to “pitch” them and sell them something). Throw it out. Instead, your only agenda should be to have enough conversation with them to find out if you want to continue having a conversation with them.…

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