Marketing Strategy
People Buy Transformation
People don’t buy products or services, or features or benefits. They buy transformation. They buy results. So, in general, humans are pretty selfish, aren’t we? We just love to talk about ourselves, and this is what we often do in our businesses too. Our messaging in business is often centered around ourselves (around the…
Read MoreMarketing without strategy can be really frustrating!
So many business owners experience frustration with marketing that doesn’t seem to work. A lot of the time it’s because there is no real understanding of your business, of your customers, and there is no real marketing strategy.
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