Before you start blogging, create a Facebook page for your business, or start gathering lead information such as names and emails, you need to know what your business goals are. When you know what you want to accomplish, you’ll be able to create the right marketing campaign, employing the right marketing tactics, and direct your energy in the right direction.
Here are 6 common goals that your digital marketing strategy can affect:
- Increase problem and solution awareness
Your online digital marketing can help prospects become aware of something that they need, called problem awareness. Your online marketing can also make your prospects aware that you or your company provides a solution to their problem, called solution awareness. Your goal here is to help people realize that you can guide them from a “Before” state, in which they have a problem, to a desired “After” state, in which they have obtained a positive solution.
- Acquire new leads and customers
Getting more sales and customers is one of the primary goals of most businesses. Without generating new sales and customers, your business will not grow beyond what it is now. You need to acquire new leads and customers to scale your business.
- Activate leads and customers
If you’ve been in business for more than a few months, you likely have leads and customers who have yet to buy from you or haven’t bought from you in a while. You can use digital marketing campaigns to encourage them to buy from you for the very first time, as well as to remind previous customers who haven’t bought from you in a while of the value you bring and why they should buy from you again. Your digital marketing campaigns can activate these dormant leads and customers and help keep your business top of mind.
- Monetize existing leads and customers
Acquiring new leads and customers is expensive and consumes a lot of time. Create digital marketing campaigns with the intent to sell more products and services to those new leads and customers. Monetization campaigns make upsells, cross-sells, and other offers to sell more to your best leads and customers.
- Onboard new leads and customers
New leads and customers deserve special treatment simply because they are new. They need to be taught who you are and how to be successful with what they have bought from you. To achieve this goal, create content such as welcome emails and welcome packets that tell them how to use your products or services, what they can expect, and where they can go if they need any help regarding their purchase.
- Build community and advocacy
To move prospects, leads, and customers beyond a shallow and transactional relationship, you need to create marketing campaigns that create communities of advocates and promoters of your brand. One of the most effective ways to achieve this advocacy is through social media, such as Facebook groups or a Twitter page. This is where people can reach out if they have good things to say or questions about your products or services. By creating an outlet, you help to create a sense of community for your customers, which leads to increased satisfaction and loyalty.
If you would like to chat 1-on-1 to get clear on your goals, identify areas where you can improve, and design a plan for implementation, click here to schedule a FREE strategy session.